Backferry
Consulting
Affordable problem-solving
for small-circulation magazines Linda
Gardiner, PhD
backferry:
a highly effective whitewater paddling technique for avoiding
dangerous
obstacles and making your way safely downstream in rough water
Consulting work
projects
Before moving to France, where I am now a freelance editor and translator, I worked as a magazine management consultant with individual clients in the US and Canada, and with two major organizations that provide technical assistance (and
much more) to small-circulation magazines: the Independent
Press Association (formerly in San Francisco, now, alas, defunct) and the Council
of Literary Magazines and Presses (New York
City).
Independent
Press Association projects
I
wrote or co-wrote several of the IPA’s technical
assistance manuals, including
Feeling
Fulfilled: List Management and Subscription Fulfillment
From
Print to Web: Magazine Publishing on the Internet
Advertising
Sales 101
Working
with Libraries: Subscriptions, Displays, Events
Some
Internet Legal Resources for Magazine Publishers
The
USPS and You: Postal Rates and Mailing Options for
Small-Circulation Magazines
Council
of Literary Magazines and Presses projects
I
gave a series of weekend-long
workshops in CLMP’s “Literary Journal Institute” series,
funded by the National Endowment for the Arts, focusing
on subscription
management, low-budget circulation development, renewal
design and strategy, and web site planning.
I
also gave training workshops for magazine
interns, funded by the New York State Council on the
Arts, covering all aspects of magazine
publishing.
I
co-developed CLMP’s subscription management template, designed
for small-circulation magazines as a low-cost
alternative to commercial fulfillment systems.
I
contributed extensively to the Publishers’ Toolkit,
an on-line technical assistance resource available to
CLMP members: for more information visit them at www.clmp.org.
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